Understanding the concepts of SEO

what-is-on-page-seo-and-off-page-seo
let's first understand the basic things we need to know about SEO in order to acutally apply in our real life websites for optimization.
 

What is SEO?

SEO stands for "Search engine optimization",which is the practice of increasing quantity and quality of traffic to your website,through organic search engine results.

 

Search Engines

Most of the web traffic is driven by 5 major commercial search engines Google, Yahoo, MSN, AskJeeves and AOL. However, many other search engines such as Altavista, Gigoblast, Netscape and etc are also available on the Internet.

Classification of SEO

The process of seo is broadly classified into two broad catagories.
  • on page SEO
  • off page SEO 

on-page SEO

on-page SEO is the practice of optimizing individual  web pages in order to rank higher and earn more relevant traffic in search engines.

In addition to publishing relevant,high-quality content,on-page SEO includes optimizing your headlines,HTML tags(title,meta,and header),and images.It also means making sure you website has a high level of expretise,authoritativeness,and trustworthiness. 

To grasp the few ideas on how it is done.you can visit the link given in the example below.
Example-: practicle guide through on-page SEO


off page SEO

Just like on page optimization,off page optimization techniques also have the same goal of increasing traffic rate of the website.However,these techniques are not applied directly on the webpages or .html files.